Pricing Your Property

The single most important decision that you will make with your Real Estate Professional is to determine the appropriate and most effective list price for your property. So what it the ‘right price’? The right price is a realistic sales price that is either not too low or not too high in comparison to similar properties that have recently sold in the area. The right price is usually determined by the market, although, in many occasions, different properties require different pricing strategies.

Once you have come to an agreement and have set a realistic sales price, your home will be strategically marketed and placed in a position to attract not only as many buyers as possible, but the ‘right buyers’ within the shortest time possible which is of utmost importance.

Advantages of Pricing Your Home Correctly

  • Your home will sell faster
  • Your property will be exposed to qualified buyers
  • Your home will retain its marketability
  • A well priced property may generate competing offers
  • The closer to market value, the higher the offers
  • Real estate professionals will be eager about showing your property to buyers
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